Email marketing is directly marketing a commercial message to a group of people using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing.

When gathering contact information, only ask for the information you really need. Asking unnecessary questions annoys people and may keep them from signing up.

In exchange for contact information, offer your customers something of value: a newsletter, a free seminar, or more information about your products & services.

In exchange for contact information, offer your customers something of value: a newsletter, a free seminar, or more information about your products & services.