In this technological era where competition is going at cutthroat level and customers are being more demanding, establishing a sound client-customer relationship is must. Customer Relationship Management (CRM) has been emerging as a key solution to establish such a great client-customer relationship while giving an edge to the competition. How CRM Can Help Your Business Grow? Many studies done on the customer behavior reflect the point that customers prefer products and services of the company that provides better support and solutions to their needs..